BRANDING AND ART DIRECTION
FOR BEAUTY AND LIFESTYLE BRANDS.
Find a visual voice for your brand
with strategic design.
MADE IN ITALY inspired.
Ciao!
My name is Aleksandra Zalewska, I create brand images, visual identities, and illustrations, combining years of experience in international advertising agencies with the Italian fondness for quality and aesthetics.
Branding isn’t just about how a brand looks, but how it is PERCEIVED. Visual solutions built on thoughtful strategy create a strong image that makes a brand stand out.
I will help build your brand image that will take your business to the next level and delight your customers.
What will your brand gain from MADE IN ITALY values?
Quality and style
Elegant aesthetics and meticulously crafted materials will distinguish your brand from the competition.
Create a brand image that will attract attention, emphasize the quality of your products, and attract your dream clients.
Authenticity
Original designs will convey your brand’s values and tell its unique story in a clear and heartfelt way.
Build an emotional connection with your clients and gain their trust.
Prestige
Consistent and coherent communication will enhance the attractiveness of your brand and help you build a strong market position.
Make sure your offer becomes coveted and unmatched.
Offer
Visual identity
External beauty is as important as the values within your business. An attractive and authentic image will attract customers to you and will not let them forget about you.
I will develop a visual identification system consistent with the identity of your brand, consisting of a logo, color palette, typography, and graphic elements.
Rebranding
If the image of your brand has lost its relevance over time and does not reflect changes that have occurred in the market and in your company, it’s time to refresh your communication.
I will carry out a visual metamorphosis of your brand, thanks to which you will strengthen your position in the market and reach new customers.
Illustration
Illustration is an effective tool in communication – it stimulates the imagination, evokes emotions, tells what cannot be conveyed in words. It works great on labels, stickers, vouchers, or packaging.
I will create a proprietary illustration that will tell the story of your brand and make customers remember you long after the purchase.
Graphic Materials
To not sink in the sea of messages, you need to stand out with consistency and consequence. Make sure that the communication with your customers is expressive, attention-grabbing, and encourages interaction.
I will design graphic materials for social media, flyers, brochures, or catalogs, which will speak to your customers.
Brand Audit
Do you have doubts whether the image of your brand communicates your values?
Do you need a few tips to harmonize your communication?
I will help you organize basic elements such as the vision, mission, and values of your brand, without which you won’t move forward.
Are you looking for a business partner who will understand your needs and help you achieve your goals?
Check out what we can do together.