I’m Aleksandra Zalewska,
Strategic Brand Designer, Illustrator and Art Director, founder of Re-Bello Project.
My mission: Help brands that do good reach the people who need them.
Milan continues to inspire me, I’m constantly discovering how Italian craftsmanship principles apply to modern branding, watching how people interact with beauty in their daily lives.
Privately, I’m a mountain enthusiast, and healthy lifestyle advocate—which probably explains why I’m so passionate about brands that help people live better lives.
I graduated in graphic design and book design from the Warsaw Academy of Fine Arts. Just before defending my diploma in 2009, I joined my first advertising agency, starting my journey through global agencies. For several years as an art director, I worked on projects for major global brands— Novartis, L’Oréal, Pampers, Douglas, Pandora. I developed countless creative concepts and launched campaigns that taught me how communication and marketing really work when the stakes are high.
In 2016, I moved to Milan. While continuing agency work and learning Italian life, I discovered something important: celebrating beauty every day isn’t just nice—it’s essential. Aesthetics became my tool for effective communication that people actually remember.
But I wanted to do more than just create pretty images or soulless advertising campaigns. I wanted to help brands that actually improve lives reach the people who need them. That’s when I focused on wellbeing industry—where beautiful, clear communication isn’t just business strategy, it’s helping people make better decisions about their life.
Why working with me?
- The challenge I solve.
In wellbeing trust and deep connection is everything. I translate your expertise into visual clarity and your philosophy into a brand that stands out and evokes emotions. - My approach is holistic.
I make your brand materials not only look good but also make sense. Every visual decision supports your mission: building authority in your space, attracting aligned clients, creating lasting trust, and positioning you as the go-to expert in your field. - I create effective communication.
I speak both languages fluently: the visual language and the language of human emotion. I combine strategic thinking with execution that resonates deeply with your audience.
What makes my work unique
Artistic foundation
My fine arts education gives me incredibly valuables skill: an eye that catches every detail, composition sense, and color intuition that just knows when something works. It’s the difference between good enough and unforgettable.
Agency level
You get the quality of work from the best global agencies—strategic thinking, high-level execution, years of advertising experience. All with a personalized approach and no unnecessary costs.
Italy-inspired design
Living in Italy, famous for style, design, and obsessive attention to quality, gives me access to Italian design heritage and latest innovations. I bring these inspirations to your brand, following the values of MADE IN ITALY excellence.
My promise to You
When we work together, you can be sure that i genuinely care about your mission. I know that in wellbeing industry, good branding isn’t just about business success—it’s about helping life-changing solutions reach the people who need them.
Your brand deserves a visual identity that reflects its potential to improve lives.
Let’s make something beautiful that really matters.