BLADE BROTHERS
Brand design system
B2B materials
Web design
Meet Blade Brothers – a team of engineers who mix technology with creativity. They design wind farms foundations, inspect and repair them. They research on blade recycling technology. But they also do something unique: they turn old turbine blades into something unexpected, beautiful and functional – urban furniture, playgrounds, art pieces, and even high-end speakers.
Challenge
Renewable energy branding has become painfully predictable. Green logos, corporate messaging, safe design choices—the entire category looks the same. While the technology revolutionizes our world, the communication puts people to sleep.
I’ve got an unusual brief: „Make renewable energy feel fun.” Blade Brothers wanted to break free from the boring energy branding trap. They needed to stand out in a category that had become predictable and uninspiring.
Solution
I created a complete brand identity as bold and unexpected as their mission. No corporate coldness. No predictable eco-green. Just pure creative rebellion against boring energy branding:
Revolutionary colors: Yellow and purple—pure rebellion against the industry’s green obsession. Yellow stands for creativity and fun, purple symbolizes technology and innovation
Logo design: Part propeller blade, part building block—the perfect blend of engineering precision and creative spirit. The halves of the circle in the „B” connect to GP Renewables’ yellow dot, honoring their origins while establishing independence.
Typography:
Poppins: Bold and playful for headlines that grab attention
DM Sans: Modern and clean for body text that stays readable
Visual system: Bold geometric elements, vibrant half-circles in brand colors, custom photography—playful and professional, vibrant and clean.
Results
A brand that makes people feel something about renewable energy. Technology with style. Clean energy that’s approachable, human and fun. This project proves a crucial point: revolutionary technology deserves revolutionary communication.
Whether you’re changing peoples approach to health or wellness experience, your ideas deserves a branding that breaks through. Your life-changing innovation shouldn’t look like every other boring medical company or omnipresent cliché spa-style lotus flower.
Great design isn’t about making things pretty—it’s about making people feel something.
Ready to make your innovation feel as unique as it actually is?