Armonia e Benessere

Armonia e Benessere is a beauty center in northern Italy. The owner of the salon, Alessandra Cipriano, carefully takes care of the beauty of her clients, using modern technological solutions and effective cosmetics based on natural ingredients. She is a lover of nature, and her mission is to provide her clients with harmony and well-being (i.e. armonia and benessere).
Alessandra decided to change the brand’s image, which will be closer to her values ​​and asked me for a new logo design.
I designed an elegant and minimalist logo that reflects the character of the place.

The graphic symbol shows waves that are calming down, which symbolizes the effect that clients can experience after a visit to the salon.

For the holiday season, Alessandra has created her own line of products with the new logo, which can be purchased in the salon.