E-book “60 days around the brand”
Graphic design
Illustrations
Text layout
Lejla Zaharan-Mszyca is a brand strategist and coach. In her Brand New Hero universe, she helps brands find their own voice and encourages them to follow it bravely, breaking free from established patterns.
Lejla wrote an ebook “60 days around the brand” full of inspiring storytelling and practical knowledge and asked me to create a project.
I developed each page and each illustration with the aim of presenting this incredibly interesting content to readers in a clear and engaging way, consistent with Lejla’s minimalist aesthetics.
I wanted to create a cover that would encourage readers to delve into the world of brand building and guide them through this fascinating journey.
In creating the illustrations, I maintained the minimalist character of the brand and used red as the main motif of a characteristic tone, which along with black and white creates the color palette of Brand New Hero. The cover illustration depicts a balloon in the clouds, symbolizing a leisurely and emotional journey.
