ReForma Milano
BRANDING:
Naming
Logo
Brand identity
Photography
ReForma Milano is a brand created by Aleksandra Zalewska and Fabrizio Pace.
Fabrizio is an Italian artigiano (craftsman) specializing in wall decorations. He experimented with resin in various projects, including creating beautiful furniture from reclaimed old wood where resin not only played an important role in assembly but was a unique decorative element.
The combination of artistic and decorative experience resulted in beautiful and functional home decor items made of epoxy resin with a unique character and elegant style.
ReForma Milano is a combination of passion for shapes and colors with the mission of bringing beauty to everyday life.
All items are 100% handmade, Made in Italy.
What characterizes them?
- Minimalism
- Color transitions
- Combination of opacity and transparency
Origin of the name:
In Italian, resin is “resina”, our slogan is “Forme di resina” or “Forms of resin”. The prefix Re refers to the word “resina”.
When creating the logotype, I designed a simple typography, and in the letter “O” I referred to the shape of a plate and the characteristic wavy shape of color transitions.
I chose elegant, strong and contrasting colors – pertol, which is associated with the designer interiors of Milan and mustard, which balances it.
In the graphics, I use close-ups of the color transitions that we have obtained in our objects, and the photography is intended to convey the elegant and minimalist character.
